Samsung has unveiled its latest smartphones, the Galaxy S8 and S8+, at a launch event in New York.
It is the first phone release for the company since the ill-fated Note 7, which was recalled after problems with exploding batteries. This means that Samsung has a lot to prove with the launch.
The new devices feature what Samsung calls ‘infinity display’, a screen that takes up almost the entire front of the phones. The home button has been removed, replaced with a pressure-sensitive section at the bottom.
Screen size is one of the most impressive on the market at the moment. The S8 features a 5.8 inch screen, while the S8+ has a 6.2 inch display. These are housed in bodies smaller than other devices despite being bigger than the screens found in those phones, including the iPhone 7 Plus.
“The Samsung Galaxy S8 and S8+ usher in a new era of smartphone design and fantastic new services, opening up new ways to experience the world,” said DJ Koh, president of mobile communications business at Samsung.
He added: “The Galaxy S8 and S8+ are our testament to regaining your trust by redefining what’s possible in safety and marks a new milestone in Samsung’s smartphone legacy.”
The Bixby personal assistant included in the phones was another important new feature. Samsung said that Bixby is an “intelligent interface”designed to help users get more out of their phone. The new devices will include a designated button to access the assistant.
Samsung said when launched, Bixby’s voice function will integrate with several Samsung native apps and features. Contextual awareness capabilities will then enable Bixby to offer “personalised help based on what it continues to learn about the user’s interests, situation and location,” according to Samsung.
The S8 will be priced at £689, while the S8+ will retail for £779 and will be launched on April 28th.