Chinese phone maker Oppo has launched its latest range of devices, the Reno series, in Europe and the Middle East, with the firm set to introduce 5G and photography-focused versions in addition to the base model.

The standard Oppo Reno is set to be available in May in select countries, with a starting price of €499 (around £430), while the Reno 10x Zoom is set to arrive the following month priced at €799. Meanwhile, the Reno 5G is set to cost €899 when it becomes available.

Like many of the latest flagship phones, the Reno features a full edge-to-edge display with almost no bezel. However, while other smartphones have had to incorporate a 'notch' or 'hold-punch' cutout in the display to accommodate the front-facing camera, the Reno uses a shark-fin shaped pop-up that is hidden in the body of the phone when not in use.

This is able to open in less than a second and can protect itself by closing automatically if it detects the phone has been dropped.

Speaking at one of the firm's launch events in Dubai, Andy Shi, president of Oppo Middle East and Africa, said the Reno devices represent the evolution of the brand, showcasing a brand new design concept and philosophy.

He added: "This is a smartphone for the people who want to make waves, for the dream-chasers and the trendsetters who value style, innovation, and premium functionality."

The devices feature a 6.6-inch notchless panoramic screen with Corning Gorilla Glass 6, as well as a Snapdragon 855 processor, up to 256GB of storage and high-capacity 4,065mAh batteries with VOOC 3.0 fast-charging features.

The photography-focused Reno 10x Zoom also offers, as the name suggests, a 10x hybrid zoom feature allowing users to hone in on details without losing quality, with other features including an ultra-wide 120-degree angle lens, an enhanced Ultra Night Mode 2.0 for low-light shoots and support for 4K UHD video recording at 60fps.


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