Why VoIP has become so popular with small business (and will continue to be)

Why VoIP has become so popular with small business (and will continue to be)

Voice over internet protocol (VoIP) has seen adoption levels rocket over the last few years, shifting away from being a luxury technology, to having an integral role in the successful communication of businesses across the country.

According to a recent survey published by Infonetics Research, the market for VoIP products grew by eight per cent from 2012 to reach $68 billion (£40.64 billion) in 2013 and could grow to $88 billion by the year 2018.

It is an impressive set of figures for the industry given that the initial rollout of VoIP encountered a number of difficulties affecting voice quality and dropouts in service.

Yet now those issues have been solved, there has never been a better time for businesses to take advantage of the benefits that come with VoIP, including lower running costs and increased scalability.  

As those have been solved, it has opened the door for a large number of smaller businesses.

Lower costs is just one aspect that makes VoIP appealing to smaller firms, with many also finding it a useful tool in the coping with the trend of flexible working.

The flexibility of a VoIP system means users can use their computers and internet connections at home to make and receive calls.

It means that members of staff can more effectively engage with customers and colleagues at a rate that is far cheaper than traditional telephony.

By offering such attractive benefits at no extra cost, it gives smaller firms a better chance of being able to compete with larger companies.

Given that the general consensus is for further growth within the VoIP market, it seems smaller companies will continue placing a high degree of value on such services, coinciding with widespread attempts to ensure workforces are as streamlined as possible.