VoIP or video conferencing?

VoIP or video conferencing?

The ability to make conference calls quickly and easily can give a small business a competitive advantage by adding the sort of professional feel normally reserved for larger organisations.

Yet costly traditional telephony systems are soon becoming a thing of the past, with voice over internet protocol (VoIP) and video conferencing just several new internet-based solutions that have subsequently risen to prominence.

However, choosing which option is right for the needs of your business can be difficult as they both have compelling advantages as well as notable flaws.

VoIP by its very nature is a more established technology due to the fact that it draws on the age-old concept of voice calls, making it slightly less intimidating for many people.

It is also ideally suited to those that only require such technology for short conversations, as video conferencing would add very little to such a situation.

There is also the consideration of making your company look as professional as possible, with features such as easy-to-use extensions and voicemail-to-email meaning that you can give a greater level of attention to your client or colleague.

However, if you happen to set up a conference call that involves a group of people, it can sometimes be easy for things to be missed, especially if people happen to talk over each other or if the line is interrupted for any reason.

This risk is reduced with video conferencing, as you are more able to read the body language and reaction of the person you are talking to.

The ability to communicate in such a way means that video conferencing often provides a greater level of intimacy, which in turn can make your client feel like they are part of a strong and intimate working relationship with you and your company.

However, such an approach can require a greater amount of preparation, both in terms of equipment and your physical surroundings; you will look like a bit of an amateur if you conduct a video in a squalid environment for example.

Finally, although it is relatively inexpensive, it can still work out to be more costly than a VoIP service.