VoIP market set to grow

VoIP market set to grow

The benefits of voice over internet protocol (VoIP) for businesses have been well noted by various experts. The opportunity to save money and gain a competitive advantage by way of a number of exciting added features has proved to be too good for many smaller organisations to turn down.

That has unsurprisingly caused the adoption of such technology to increase dramatically in recent years and it seems that the trend is only going to continue.

According to research firm TechNavio, the market for global unified communication, which includes a large portion of the VoIP market, could grow at a compound adjusted rate of 15.85 per cent from 2012 to 2016.

The company's research also suggested that the rising adoption of VoIP will coincide with a widespread move from on-premises, hardware-based networks to cloud-based communications.

The movement to the cloud has been especially noticeable due to the fact that many companies are constantly looking to reduce running costs and increase efficiency.

VoIP could play a vital role in helping businesses to streamline their operations, eliminating the need for costly traditional telephone systems.

Not only that but research suggests that VoIP can also prove useful in the recruitment process as it can be used alongside video conferencing, which is proving particularly popular in many different circles.

A recent poll by HC Online found that 97 per cent of job candidates felt that organisations that conducted video interviews were more attractive as they were seen as being more innovative.

In such a competitive economic environment, particularly for small businesses, implementing such technology can help firms gain an edge by attracting the best candidates, who can often be more demanding in terms of what they expect from an employer.

And if necessary, such an approach can be used for training sessions for employees, enabling extra levels of convenience for all those involved.