Video conferencing still not being utilised by many businesses

Video conferencing still not being utilised by many businesses

Despite advantages in terms of flexibility and productivity, there are still a number of businesses that are not enjoying the full benefits that come with using video conferencing.

That is the finding a new survey from Polycom, which found that over 90 per of those regularly using video collaboration systems experience noticeable benefits, while more than 80 per cent of respondents have linked fiscal savings to the faster business decisions and improved employee work/life balance.

The research also found that over 50 per cent of people regularly using video collaboration state that they rarely used IT to do so, meaning that the ease of adopting such technology.

In fact another 45 per cent said that a number of end users use mobile devices, such as tablets, laptops and mobile phones, to join a video conference.

Indeed it seems that the way people work is gradually changing, with mobile working policies such as bring your own device (BYOD) becoming increasingly common.

One out of every two people surveyed said that their use of video would increase if access was increased.

Availability remains an issue, with Polycom claiming that very few companies are managing to roll out video to desktop and mobile users, with a number of users typically having limited availability of larger conference rooms.

"The value of most networking technologies tends to increase disproportionally the greater the numbers of individuals connected," said Rob Bamforth, research and analysis house, Quocirca.

"Video conferencing is no exception. Moreover, increasing usage also generates more familiarity and comfort with the whole experience. Encouraging a culture of video adoption would therefore seem to benefit both the individual and the organisation."

Polycom claims that video collaboration has managed to drive measurable results for organisations in a range of industries in numerous regions, boosting productivity and fiscal savings. Companies that ignore its benefits therefore stand to lose out on some great advantages.