Video conferencing predictions for 2014

Video conferencing predictions for 2014

There have been a number of movements in the market for video conferencing over the past 12 months, with many enterprises noticeably moving away from expensive, room-based solutions in favour of easy-to-deploy desktop video tools and cloud-based services.

There was a time when the functionality of unified communications, as well as video conferencing, was associated with a specific platform that users needed to actively seek out.

Yet the rise of browser-based standards managed to enable such technology to make great strides during 2013, allowing for easy peer-to-peer voice and video communications.

And analysts appear convinced that the next 12 months will see a rise in the adoption of cloud-based video services, which have become more popular now that the deployment process has been simplified.

This has meant that more enterprises have been able to take advantage of the cost savings that come with using a cloud-based system, with similar systems being used for data storage, which in turn has enabled a greater emphasis towards the concept of flexible and remote working.

The rise of cloud-based video conferencing services has caused many firms to refresh the way in which they approach such technology and how they work with it.

There will always be the argument that no matter how easy such technology is to implement and use, there will be cases where it does not fit in with a company's culture, but there is certainly no doubting the fact that it has encouraged more firms to adopt a video-conferencing strategy.

According to Rich Costello, senior research analyst for UC and enterprise communications infrastructure at IDC, this development could open up a whole wealth of possibilities.

He told Search Unified Communications: "There are great examples of using video within healthcare environments for surgical procedures, consultants and diagnostic exams.

"I think we'll see a lot of growth in vertical deployments for video, and that will help compel users to get on board and push video use in 2014."