Video conferencing could be main form of communication for businesses by 2016

Video conferencing could be main form of communication for businesses by 2016

Video conferencing could be the preferred form of communication for businesses by the year 2016, a new survey has suggested.

The study, conducted by Redshift Research, found that some 96 per cent of business decision makers believe that video conferencing is an essential tool in helping to enhance collaboration between colleagues and close the physical and cultural gap between employees working over wide distances.

As a result, many organisations have claimed that it is their belief that such technology is destined to become the preferred method of communication for many firms.

However, video conferencing still seems to be lagging behind other more traditional forms of communication.

Respondents to the survey claimed that email (89 per cent) and voice/conference calls (64 per cent) were the best methods of communication, ahead of video conferencing, which amassed 47 per cent.

Yet the answers for two years down the line were different, with 52 per cent of the same business leaders expecting video conferencing to be the most preferred collaboration tool, followed by e-mail (51 per cent) and voice/conference calls (37 per cent).

A number of experts have stated that one of the key drivers behind this expected shift is the popularity of video conferencing platforms in the homes of younger professionals, with nearly 90 per cent of respondents in their 20s and 30s claiming to have used consumer video conferencing solutions on a personal level.

“The growing popularity of video conferencing at home, especially by millennials entering the workforce, is a big driver of increased preference for and adoption of video collaboration in the workplace,” said Jim Kruger executive vice president and chief marketing officer at Polycom, which commissioned the survey.

He added: "Some key factors to making video as popular in the office as it is at home is ensuring it’s easy to use, providing a high quality connection, delivering enterprise-grade security, and participants’ willingness to accept and adapt to cultural differences as they communicate across borders.”