Small business needs met by hosted telephony and PBX in 2012

Small business needs met by hosted telephony and PBX in 2012

A host of small businesses are looking to migrate their traditional landlines to SIP trunking services, with a third of enterprises taking part in a recent Webtorials survey deploying the technology within their organisations.

The survey also discovered that the average savings recorded by companies using hosted telephony and PBX hitting the 33 per cent mark, when compared with traditional methods.

Reduced cost and improved productivity were highlighted as the main reasons for businesses now beginning to embrace the technology, as they look to cutback on outgoings wherever possible.

Research conducted by The Eastern Management Group indicated that small businesses benefited greatly from the technologies in 2012, with companies operating less than 30 phone lines accounting for almost 70 per cent of sales worldwide.

The organisation also discovered that those who have implemented hosted and cloud systems are very happy, with 70 per cent of customers around the world saying they were very satisfied with their purchase. Less than one per cent reported significant dissatisfaction with the hosted and cloud system.

Webtorials estimates that SIP-based unified communications (UC) infrastructure could boost productivity, reclaiming as much as 23 per cent of the time lost on inefficient communications systems in larger firms, where employees need to collaborate across various office premises and even with those who work flexibly through their tablets and smartphones.

SIP trunking also offers companies a host of other benefits, including the centralisation for phone lines, rapid disaster recovery and business continuity should the worst happen and a resilient and reliable method of clear communication, between workers, departments and offices.

The technology allows the flexibility to re-route calls in an emergency situation, such as flooding or heavy snow, which may prevent staff from coming to work. The flexibility can also be utilised to help the business deal with a rapid rise in incoming calls. SIP trunks help provide a robust service to ensure that the company does not miss any important calls.

Installation is simple and non-disruptive and is suitable for the majority of organisations and SIP trunks allow the company to retain local numbers even if an office is located elsewhere, which can improve customer relations a crucial part of today's business climate.