SIP trunks increasingly important for global enterprise media gateway market

SIP trunks increasingly important for global enterprise media gateway market

Enterprise media gateways have become an increasingly popular trend among many businesses.

The rising use of such platforms within the confines of this current technological age requires stronger collaboration and greater cost-effective approaches.

This has caused several businesses to use IP-based communication mechanisms ahead of traditional communication platforms, many of which use analogue lines.

Channel banks, IP gateways and even circuit switches capable of converting data efficiently for certain networks from one format into another format, all fall under the category of a media gateway.

The increased emphasis on cloud-based services and SIP trunking has helped to make a significant contribution to the overall demand for enterprise media gateways.

SIP trunking is a term that covers the direct connection between an ITSP and an enterprise. It allows an organisation to extend its VoIP telephony beyond the firewall and it does not need an IP-PSTN gateway.

The growth of such systems is arguably unsurprising given that its configuration and installation is swift, cost-effect and easy to use.

SIP trunking enables the swift transfer of user's presence information, instant messages and real-time communications.

Perhaps the most pressing benefit of implementing SIP trunking is the fact that the cost of information delivery and communication over long distances is significantly reduced.

Enterprises can do away with their respective IP-PSTN gateways including their high costs, because of SIP trunking ability to offer a direct connection.

It is a concept that has had already gained plenty of traction in the world of unified communications and looks set to continue in its popularity.

By introducing SIP trunking, companies no longer have to contend with redundant and obsolete data and telephone networks, and can own just a single network that is IP-based.

There is also a choice in bandwidth, which means enterprises no longer have to adhere to a specific bandwidth on installation.