How VoIP can level the playing field for smaller businesses

How VoIP can level the playing field for smaller businesses

Technology may have brought us together, but it has also made the world of business fiercely competitive, meaning that smaller firms have to be smarter and more efficient.

Investing in the right infrastructure is therefore crucial, with even the smallest firm capable of receiving a vital boost in their capabilities by implementing the right telephony system.

VoIP a great solution for SMBs

Smaller and medium-sized businesses are arguably more likely to feel financial pressures, meaning it has never been more important to get a grasp on upcoming technologies. Getting left behind in this modern digital age is likely to equate to failure.

In fairness, many SMBs have recognised this pressing reality, investing in robust phone systems with VoIP at their heart.

A recent ISP Star survey found 41 per cent of businesses with 100 employees or less have already adopted some form of VoIP telephony solution, with many others pledging to do the same at some point in the future.

Fair game

But while the flexibility and efficiency of VoIP are both good reasons for its adoption, it's now being seen as the ideal way of helping to bridge the gap between themselves and large companies.

For instance, SMBs often do not have the resources and disposable income to present themselves in the same way as larger firms. Some smaller businesses do not even have a physical office.

But by using a VoIP system it becomes much easier to create a professional image for a smaller business, with many such services including a number of features such as voicemail to email notification and call forwarding.

There is also the added bonus of easy deployment, meaning the need for costly overheads is greatly reduced, with disruptions to regular operations greatly reduced.

Time is money as they say, and when implementing a system that reduces the amount of working hours required, it inevitably saves cash too.

VoIP platforms can often be used to manage the whole of a company's communications system all from one network, which in turn frees up members of a firm's IT team.

Those benefits are not just restricted to the installation and deployment of a VoIP system as it also eliminates the the need to pay for maintenance of the system. VoIP systems are maintained and updated by the providers. Businesses are able to configure their own systems and make changes via online portals and dashboards.

It is this measure that makes VoIP a key part of securing a solid financial footing for many smaller companies, which subsequently gives them the best possible chance of competing with their larger rivals.

Smaller but bolder

Improving efficiency and productivity arguably provides the foundation which many large firms already thrive upon, but arguably counts for nothing without a level of expansion. For instance VoIP allows business to communicate in a way that makes it easier to connect with potential customers, stakeholders and international colleagues.

By having the ability to set up and maintain strong working relationships, it becomes possible to make a business more appealing to potential investors.

Luckily, there VoIP offers plenty of scope for scalability. Adding extra lines to VoIP is easy, meaning the business can grow at a rapid rate with a minimal impact to day-to-day operations.