How can your business benefit from SIP trunking?

How can your business benefit from SIP trunking?

SIP trunking is the latest technology emerging in the telecoms industry and many businesses are making the move to the service, however no doubt there are some that are unaware of what it is and exactly what it can provide.

So our head of product and IT Greg Eaton has taken the time to explain what the technology is and what it can do for a business in terms of improving the service it provides and cutting costs.

He explained that a SIP trunk is a replacement to the existing ISDN30 infrastructure, which usually links a switchboard  to the outside world. This provides simultaneous digital transmission of voice, video, data, and other network services, allowing businesses to make large numbers of calls at once.

The SIP trunk is a much more cost-effective replacement to this system, where the connectivity is delivered via a dedicated broadband or fibre connection, dramatically reducing costs.

Mr Eaton highlighted a typical example of the cost savings that can be achieved, noting: "If you were putting in say 15 channels for around 15 employees in an office, the set up costs for an ISDN30 will be around £2,000 and you will be paying around £250 a month in rental charges.

"For a SIP service the set up cost will be £500 and you will be paying about £160 a month for the retal charges. As you can see there is a huge reduction on the [setup] costs and there is quite a significant reduction on the monthly charges as well."

Another key benefit businesses will experience by implementing SIP trunks is flexibility in terms of numbering. By using a SIP service you can use any number you wish, so if you are running a telemarketing campaign or calling customers from a call centre you can actually make it seem like the call is coming from a local depot.

This helps businesses provide customer-friendly services as consumers can recognise a local number and are more likely to pick up and interact with the company, boosting the retention of customers and the service offered to them.

SIP trunks also provide a range of benefits to businesses looking to move into new premises. In the past firms moving out of one exchange area lost all of their inbound numbers, making business continuity difficult. However, Mr Eaton noted that with the new technology organisations can keep existing numbers even if they move to another part of the country.

Larger businesses can also benefit from the disaster recovery advantages of SIP trunking as the technology can transfer calls from one premises to another should an event occur where a site is shut down. This can all be done without the customer's knowledge, making the business function normally, without the potential loss of business that would occur through traditional ISDN lines.

Additionally trunking services also have the ability to rationalise your phone lines, decreasing the number of PBX systems deployed across and organisation, and they are easy to install and implement.