Experts reveal what companies will look for in a video conferencing solution in 2015

Experts reveal what companies will look for in a video conferencing solution in 2015

The use of video conferencing has largely been driven by several factors within the business world, most notably that of flexible working.

By using a video conferencing tool in which to communicate, workers can converse face-to-face with colleagues without the need of having to be in one place.

The promotion of flexible working practices through government legislation has only served to further enhance the level of demand for video conferencing and other services.

And it seems that level of demand is unlikely to wane over the course of the coming year, although the capabilities of such technology may alter.

Analysis conducted by Frost and Sullivan found that many buyers of video conferencing solutions are often misled by inconsistent information on the capabilities of platforms on the market.

The process of choosing a provider is made all the more difficult by the fact that many products are often valued at a similar level and also boast a similar stature in terms of where they stand among their competitors.

Frost and Sullivan unified communications program manager Robert Arnold, said: "Customers want robust functionality and reliability at low price points from providers that are known to be dependable.

"Rather than compromise, customers need to explore, streamline, and observe the merits of potential vendors before making a decision."

The main recommendation for small or medium-sized companies seeking the right solution is to look at tier two and tier three providers, which are often more likely to grow and display greater flexibility in comparison to tier one conferencing service providers (CSPs).

Such services are also better suited to organisations using cloud systems, another popular approach being adopted by many businesses.

"Alternatively, consolidating managed and cloud service contracts under a single CSP is more likely to get the attention of tier one providers," added Arnold.

"This is an approach small organisations should consider when they must have the support of a tier-one provider."