Dedicated video conferencing v Skype

Dedicated video conferencing v Skype

The rise of video conferencing has brought about a number of possibilities for small or medium-sized businesses (SMBs), enabling organisations to increase their level of flexibility and collaboration, while also boosting the productivity of employees.

It also means that there are now a variety of suitable applications for SMBs to choose from, including free communal web-based service such as Skype or Google Chat.

Both of these programs have gained a dramatic level of popularity in recent years, particularly among those looking to make casual calls with friends or family.

Many SMBs have noticed the growing use of these applications in social situations and have subsequently concluded that it is the correct solution for implementing their own video conferencing system.

One of the main considerations for video conferencing is using it as a way to cut operating costs within the business. Many SMBs therefore, seeing that Skype or similar services are free, automatically view it as the best option.

Yet the service is still one that is usually most suited to low-data situations, with quality of picture and sound often difficult to guarantee.

Skype can play a role in an SMB's approach to video conferencing and is the ideal solution for organisations that find themselves within the early stages of their development, when situations requiring the use of telecommunication software is sporadic and irregular, as any problems associated with the quality of connection, while far from ideal, can be considered acceptable.

But any SMB that is serious about using video conferencing as a tool to do business will soon find itself requiring a service that is far more reliable and predictable, especially if it has any ambition of making an impact within the corporate arena.

Services such as Skype are traditionally designed for one-on-one chats, but a professional video conferencing system is capable of making multi-point calls, where over three different points can connect with each other with ease.

Combine that with a drastic improvement in quality and a more efficient level of real-time collaboration, and it appears clear that investing in a professional system can help SMBs live up to their true potential.