Cloud services boosting demand for SIP trunking

Cloud services boosting demand for SIP trunking

The rapid growth in the number of businesses using cloud-based services and over-the-top internet applications is leading to a boom in demand for Session Initiation Protocol (SIP) trunking.

According to the latest Heavy Reading IP Services Insider report, SIP trunking is becoming crucial for many firms as they look to take advantage of the savings.

The flexibility and savings on the cost of telephone lines is encouraging more and more business to take up the opportunity to boost their existing profits, as well as the benefits associated with running cloud technologies.

Denise Culver, research analyst with Heavy Reading IP Services Insider and author of the report, said that service providers are embracing SIP trunking.

"SIP trunking will be driven, especially in the US, by regulatory mandates. Now that the FCC's direction on VoIP is unmistakably clear, carriers that have held off migrating interconnects to IP will be forced to initiate projects or risk losing market share to those that can offer the service more competitively."