Business video conferencing set for growth

Business video conferencing set for growth

Video conferencing is struggling to make headway in the first half of 2012 as businesses are failing to take advantage of the benefits the technology provides.

However, sales bounced back at the end of the year and look set to continue on an upward trajectory in 2013, due in some part to a growing number of companies enabling staff to work away from the office.

The need to keep in touch with employees and to collaborate on projects is driving the trend for increased investment in video conferencing.

Another element that is convincing businesses to embrace the technology is its usefulness when it comes to the recruitment process, as it enables candidates from further afield to be interviewed for jobs, which increases the talent pool organisations can pick from.

A study published by Infonetics Research indicated that sales of enterprise telepresence and video conferencing equipment will continue at a steady pace through to 2017, rising at a compound annual rate of six per cent.

Matthias Machowinski, directing analyst for enterprise networks and video at Infonetics Research, said: "After a rotten early 2012, the video conferencing market appears to be turning the corner. On the heels of double-digit growth the previous quarter, revenue was up again in the fourth quarter, keeping full-year revenue essentially flat.

"Helping the market stay afloat were sales of PBX-based video endpoints, which more than doubled in 2012. PBX-based video is proving popular because it offers organisations a cost-effective way to enjoy multimedia communication using infrastructure they already have."

Between the third and fourth quarter of 2012, revenues for video technology within business went up by ten per cent to reach $822 million.

The growth of video conferencing within the business world looks set to continue as more and more firms are keen to take advantage of the cost and time savings it provides.

Being able to communicate, collaborate with and see employees who work away from the office is vital.