Brits more connected than ever before

Brits more connected than ever before

The rising use of 4G services and superfast broadband across Britain has led vast swaths of the country to be better connected than ever before, research has shown.

Ofcom’s Communications Market 2014 report found that the number of superfast broadband connections over next-generation access (NGA) networks grew by 58 per cent to 6.1 million properties during the first quarter of 2014.

That rise coincided with a 9.2 per cent increase in the proportion of connections being classed as superfast, which stood at 26.7 per cent.

Analysts found that the rise in adoption was mainly due to user migration, with consumers looking for more support for their internet-enabled devices.

Another factor cited in the report was the sheer variety of devices, including TV streaming and VoIP, which both require fast internet access.

The reach of superfast broadband was also enhanced by the government's BDUK programme, which aimed to provide services to around 509, 000 rural properties during the first three months of the year, an increase of 274,000 in the last quarter of 2013.

That project led to a total of  £58.6 million being given to local authorities, an equivalent of an average £115 per household.

The rise of superfast broadband has understandably benefited from the superior level of connectivity, with an increasing number of workers now taking the office with them wherever they go.

This new age of mobility has been helped by the continued level of growth of 4G, with data from Ofcom suggesting that the four national operators are now providing such services to at least 73 per cent of the UK's population.

Both Vodafone and O2 currently remain behind rival firm EE, but that looks set to change soon after both companies struck a deal to use masts owned by infrastructure group Arqiva.

The ten-year deal will give both operators access to masts at around 16,700 sites across the UK.