Video conferencing to overtake email by 2017

Video conferencing to overtake email by 2017

​Video conferencing popularity has seen it become a common fixture within the infrastructure of many organisations, with collaboration being increasingly recognised as having an integral role to play in the success of any business.

The use of such technology enables users to take advantage of a number benefits, including increased flexibility and more effective communication.

Indeed video conferencing's popularity is growing to such an extent that research has since suggested it is on the cusp of overtaking email as the preferred form of corporate communication.

According to Polycom's 2014 survey, video conferencing is currently in third place (47 per cent), behind voice conferencing (64 per cent) and email (89 per cent).

However, the same survey claims that more than half of participants believe video conferencing will become the preferred platform for communication over the next two years.

It represents something of a turning point for telcos, many of which have long faced stiff competition from Over-The-Top (OTT) service providers.

The findings come on the back of a separate study by Nemertes Research, the 2014-15 Enterprise Technology Benchmark, which gathered data from approximately 180 companies and found that almost 30 per cent of companies have already implemented cloud-based video conferencing services and another two per cent plan to do so in 2015.

It means that cloud-based video conferencing could become the preferred method of  visual communication, particularly given that an additional 16 per cent of firms are at least evaluating these services for possible deployment.

However, businesses looking into implementing cloud-based services do need to pay special attention to endpoint options, as well as cost and the ability to integrate video conferencing applications