Video conferencing set to become main tool of business communication by 2016

Video conferencing set to become main tool of business communication by 2016

The ability for video conferencing to remove distance barriers and enhance productivity could see as many as 96 per cent of businesses use such technology as the main method of inter-business communication, according to a new study.

Global View: Business Video conferencing Usage and Trends, a survey conducted for Polycom, canvassed the opinions of more than 1,200 business decision makers, and found that many of those questioned view video conferencing as an essential tool in helping team collaboration.

It also found that many business leaders were impressed by the ability of video conferencing to close physical and cultural gaps between colleagues doing business across distances.

But it also found that the use of video conferencing still has a way to go. When respondents were asked about their preferred method of business communication, 87 per cent said email, 64 per cent said voice calls, while less than half (47 per cent) said that their favoured method was video conferencing.

But 52 per cent of those respondents also expressed their own belief that the growth of video conferencing could see it become the most preferred collaboration tool in three years time.

Over three-quarters (76 per cent) of those questioned in the survey said that they are now using video conferencing at work, with 56 per using the service at least once a week.

Interestingly, the recent rise in the number of workers using such technology at work has coincided with a greater use at home.

The survey revealed that nearly 90 per cent of workers in their 20s and 30s use a video conferencing solution in their own home.

Jim Kruger, EVP and chief marketing officer at Polycom, said: "The growing popularity of video conferencing at home, especially by millennials entering the workforce, is a big driver of increased preference for and adoption of video collaboration in the workplace.

"Some key factors to making video as popular in the office as it is at home is ensuring it's easy to use, providing a high quality connection, delivering enterprise-grade security, and participants' willingness to accept and adapt to cultural differences as they communicate across borders."