Video conferencing remains popular heading into 2016

Video conferencing remains popular heading into 2016

Video conferencing has become an increasingly central part of digital businesses, with companies in various sectors beginning to recognise the technology as an ideal and innovative method of communication.

A study from US market research firm Nemertes has identified several noticeable trends over the course of the last few years.

One was the rise of cloud-based video conferencing solutions, with 38 per cent of companies using such platforms while another seven per cent are planning to do so in 2016.       

As well as reducing capital expenditure, many firms have reportedly been attracted by the increased flexibility and speed of deployment that video conferencing brings.

Researchers have also noted that while growth in desktop and mobile solutions has stalled, they both carry the potential to increase over the next year.

Room system deployments also look set to see an increase in growth, with nearly 42 per cent stating that room system utilisation rates are on the rise.

However, despite the positives, there is still a sense that many companies are struggling to measure the success of video solutions. As a result, some 41 per cent of survey respondents said they had no formal refresher program for their room systems.

A challenge over the coming year will be to get a better hold on how to measure the success of video conferencing systems as it may well encourage greater confidence and growth.

But video is set to expand beyond the realms of just conferencing, with nearly 58 per cent of participants currently implementing programs that aim to enhance particular processes within a business, including field worker support, telemedicine and even public safety.

Considering the dawning of the internet of things (IoT), it seems the possibilities that come with video conferencing are only just starting to be realised.