Surge in corporate video conferencing

Surge in corporate video conferencing

The use of video conferencing by businesses has increased, as workers are becoming increasingly more willing to work from home, a new survey has suggested.

The market research firm, Ipsos MORI, gauged the opinions of 1,000 remote workers, and found that 70 per cent claimed they were more productive at home than when in the office.

Video conferencing firm UCi2i said that the figures coincide with a rocketing increase in demand for its services of 357 per cent over the past 12 months, and that when combined, the figures demonstrated the value of video communication to today's workforce.

Managing director Michael Grant said: "Our call usage figures are reflective of the industry as a whole and it’s clear that for many businesses, video communication is now an integral part of both mobile and desktop interaction, allowing business to run as normal, regardless of an employee’s location or device."

Mr Grant added that the need for video conferencing had dramatically increased due to the popularity of flexible working, as it allows employees to engage in important face-to-face communication, which can strengthen business relationships by making them more interactive, and personal.

He also predicted that future business communications would see staff creating working environments of their own, which will help them to reach a maximum level of productivity, while the increased level of loyalty means that companies do not need to worry about aspects such as concentration.

That sentiment is given weight by the findings of a CIPD survey last month, which suggested that seven-out-of-ten companies believed remote working helped motivation and retention, as well as engagement, with employers feeling a greater need to contact people wherever they are.

The role of video conferencing in the popularity of remote working cannot be underestimated.

Research by Microsoft indicates that it is the most popular social tool for workers within the oil and gas sector, with members of staff seemingly so keen to work with such tools, that over a third said they were willing to buy their own devices in order to support it.