Smartphone owners often using just five apps

Smartphone owners often using just five apps

​Smartphone owners in the UK and US spend more than 80 per cent of their time using just five apps, new research has suggested.

A recent report from Forrester Research found that despite there being countless apps available for mobile devices, there are still a large number of users preferring to access just a few popular apps.

According to the data, Facebook and Google are the two main players when it comes to popular apps, which would largely explain why the former has subsequently amassed 69 per cent of its advertising revenue from mobile usage.

It also suggests that mobile apps are now people's primary source of information, placing them ahead of PC internet and television.

The figures will interest many of those working in advertising, particularly in light of the fact that it is an industry that has often been accused of not paying enough attention to the possibilities of mobile platforms.

But there will also be implications for those using mobile devices as part of various enterprise trends, including bring your own device (BYOD).

If employers can successfully identify the most popular apps being accessed by people on their network, it is likely to make it easier to prepare a mobile security strategy accordingly.

Creating a BYOD policy, which will often include an approach to mobile device management (MDM) is a hugely important part of ensuring that mobile devices do not compromise the overall security of a firm's network.