Samsung remains top of global smartphone market

Samsung remains top of global smartphone market

Samsung's grip on the top spot of the smartphone market shows little sign of easing, with the South Korean giant once again outselling its rivals in the first quarter of the year.

According to figures gathered by US-based market research company IC Insights, the strong sales growth of Samsung's Galaxy S7 and S7 Edge handsets helped the company to sell around 81.5 million smartphones, with nearest rival Apple selling 51.6 million.

The report expects Samsung to record sales of 320 million smartphones by the end of the year, while its tablet devices, including the Samsung Galaxy Note 5 phablet, are also proving popular with consumers.

The 2016 American Consumer Satisfaction Index (ACSI) poll handed the Note 5 a rating of  86 out of 100.

But it is Samsung's performance in the smartphone market that will be particularly pleasing for the firm, especially with the rise of Chinese manufacturers, which took eight out of the 12 spots on the list.

Elsewhere, there were further blows for Sony and Microsoft, with both companies slipping out of the rankings.

Lenovo kept its place in the top 12 by coming ninth, down on the fourth place recorded last year, recording sales of 10.9 million smartphones for the first quarter of 2016, with sales for the year now expected to drop by 26 per cent compared to 2015.