BlackBerry is reinventing itself once more, doing its best to catch up with all of the latest trends to take hold of the technology industry.
The company was once at the forefront of creating exciting and innovative handsets for both business and mass-market users, before moving on to specialise in mobile software, which would help it to become one of the most important names in helping to secure mobile devices.
Indeed, BlackBerry has often been pushed to the edge of the abyss, only to show that it has the expertise to bounce back again.
With the dawning of the Internet of Things (IoT), BlackBerry has arguably seen another opportunity for further expansion.
The tech blogosphere has seen the name of BlackBerry Radar emerge in recent weeks, referring to what looks to be an "end-to-end" IoT system that is capable of monitoring the location of heavy-goods vehicles and containers.
On the one hand, it's something of a niche solution for the transportation sector, but if BlackBerry can latch onto a market that includes, in the words of chief executive John Chen, "anywhere between three million to 12 million trailers currently in the U.S. alone", then it is surely on to a winner.
One of the most interesting features mentioned by Chen is QNX, an embedded, real-time operating system that has already been around for a long while, sitting at the heart of the company's connected car platform.
Chen said: "We’ve built and operate a secure end-to-end system to deliver over-the-air software updates to cars. This technology is a growing imperative for automotive OEMs, with the average vehicle nowadays using about 60 million to 100 million lines of software code. Our solution will help the auto industry provide proactive maintenance update, without time consuming visit to the repair shop. This solution has been derived from our technology for updating 50 million mobile phones in over 100 countries."
While it is likely that there will be more work to do in order to ensure the company becomes a force in the IoT market, the noises seem incredibly positive.
BlackBerry, as it turns out, has also long had a strong foundation of expertise for helping to aid the onset of IoT, with many other companies crying out for its huge smartphone network and experience in QNX. It could therefore signal another resurrection