How Samsung has become top dog in the smartphone market

How Samsung has become top dog in the smartphone market

Samsung has gradually managed to secure more and more of the mobile market, not just on a consumer level, but also within the business sector, and it seems it has no plans of losing that status any time soon.

Many analysts would regard the release of the Galaxy line of devices as the South Korean firm's big breakthrough, especially considering the fact that it is continuing to threaten Apple's dominance at the very top of the market.

In the US, shipments of Samsung devices made up 33 per cent of shipments over the past year, three per cent higher than that recorded by Apple, which is now being forced to pay attention to the company's progress.

A winning combination of offering a potent mix of the latest technology within a range of affordable and functional devices has left many former competitors such as Nokia unable to keep up.

But the real significant steps being taken by the company have gone beyond its traditional consumer target, instead concentrating on meeting the demand from business customers, which could hold the key to significant expansion in the future.

The rise of bring your own device (BYOD) strategies has been something  the company has paid particular attention to in recent times. The firm even commissioned a survey in January of this year that examined the attitudes and demands of both IT managers and employees themselves.

It found that one of the chief concerns shared by both groups (84 per cent of IT managers, 74 per cent of consumers) within the workforce was the issue of security, and devising a successful mobile device management approach.

Samsung has responded with the creation of SAFE (Samsung for Enterprise), which it says proves that it is ready to meet the challenge that comes with the demands of a successful BYOD policy.

SAFE gets rid of fragmentation across carriers, device types and OS versions, aiding the IT manager in ensuring that he or she can do their job efficiently and securely.

The firm claims that there is a high level of consistency across all of the devices, ensuring that once one device is approved by a corporation's IT department, others can later be added to the list for BYOD.

When it comes to security, Samsung's aim appears to be combining its dedication to device choice, (there are over 20 smartphones from the company presently on the market), with the level of IT compliance needed for the successful implementation within a corporate environment.

Samsung's rise over its rivals has been so great that it is no longer looking to get ahead of trends, and instead wants to set them.

The company is on the verge of releasing a version of the Galaxy S4 capable of doubling its 4G speeds, a move that could tighten its grip at the top of the smartphone market.

And its own researchers claimed earlier this year that they had reached a breakthrough in their ongoing attempts to find the core technology needed to set up a 5G network.

In a statement by the firm, it hopes the new network will be set up by the year 2020, and although some experts have already expressed doubts, Samsung has shown that competitors simply cannot afford to write them off.