Flexible working along with mergers and acquisitions have been major contributors in helping to boost the market unified communications and collaboration tools over the last couple of years.
That is the main finding of recent research from business information firm Pearlfinders, which found that industry manufacturing was the top vertical over the last three years when it came to investment.
Having canvassed the opinion of more than 3,000 senior IT budget-holders over the last 12 months, the research found that 22 per cent were planning to increase their investment in UC platforms this year.
Mike Thorne, commercial director at Pearlfinders, said: "Demand for UC in the automotive and travel sectors is higher than ever, as everyone from Kia and Vauxhall to Virgin Trains look to implement the level of mobility, collaboration and connectivity that staff and customers expect at every touch-point."
"Two trends suppliers stand to benefit from in particular are companies getting serious about flexible working, and the record levels of M&A activity. There is a huge opportunity for UC providers able to identify potential clients that fall into either of these categories," he added.
He continued by stating that chief information officers were under increasing pressure to meet 2014 legislation on flexible working, which is expected to be a key part of business strategy for 70 per cent of firms by 2020.
UC experts are expected to take a key role in adopting these new practices.
However, flexible working is not the only driver in investment in UC platforms as an increase in M&A activity is also having a noticeable impact.
Mr Thoren added that one in three companies that merged in 2015 will be looking for a new communications provider this year.
UC providers also see mergers as a good opportunity to sell services, with many merged companies taking the time to review their infrastructure and approach to working.