BYOD is more appealing for younger workers

BYOD is more appealing for younger workers

Companies neglecting to push a bring your own device (BYOD) strategy risk alienating younger members of the workforce, a new study has suggested.

A new report from CompTIA shows that the use of personal devices at work is mainly popular with workers in their 20s and 30s, a group traditionally seen as being a strong and important part of the workforce of many companies.

A total of 61 per cent of younger workers claimed to appreciate being able to use their own devices for work purposes, compared to 59 per cent in their 30s, 46 per cent in their 40s, 33 per cent in their 50s and just under a third (32 per cent) in their 60s.

Commenting on the results of the poll, which canvassed the responses from around 700 workers in total, a report stated: "Taking in the aggregate, there's a near-even split of all workers that incorporate personal tech into work and those that do not.

"Looking more closely at the demographic breakdowns, however, it's abundantly clear that this practice is far more prevalent, and presumably valued, by younger workers."

Catering for younger workers, or the "Millennial Generation" is something that is made all the more important by the fact that statistics in the US have shown they will soon be in the majority of workers in many companies.

CompTIA claims that such an eventual shift is mainly being fuelled by the imminent retirement of many workers within their 50s, as well as the reduced number of employees between the ages of 35 and 49.

Other findings of the report suggested that 74 per cent of employees from the millennial generation claimed they had used a smartphone for work purposes during 2012.

It comes after eMarketer found that 43 per cent of 18-24 year olds believe that texting is just as important as conversing over the phone.

The report therefore suggests that the best way in which to keep younger tech-savvy members of the workforce happy is to allow them to use their own device as part of an effective BYOD strategy.