BlackBerry is reportedly set to explore its options after popular instant messaging app WhatsApp announced it was to end support for several older mobile OS versions, including BlackBerry 10 OS.
While some experts may well see the news as another unwelcome blow to BlackBerry's efforts to stay relevant in the market, the company has confirmed it is already looking at alternatives.
The firm has also insisted that the move will not affect BlackBerry models running Android, including the recently released Priv.
For users that are affected, the company has pointed to its once highly successful BlackBerry Messenger platform as a potential replacement.
The company told NDTV: "For the most secure messaging platform, consumers can use BlackBerry Messenger (BBM) on BlackBerry OS or BlackBerry 10 and securely communicate and share images and videos with others around the world – even with users on iPhone, Android and Windows Mobile devices."
BBM's development has arguably gone under the radar amid the success of WhatsApp, but the company has been busy adding a number of security features that are sure to attract plenty of new users.
Last September saw BBM roll out screenshot notification within private chats and in December added the option to delete messages from your device only, without notifying others.
And in January, the app introduced the ability to control notification previews for Android.
BBM is also set to become more geared towards the government and other regulated industries, with features such as high-priority messages, teach chats, delivered and read notification, restricted copy and paste, recently being rolled out.