Airline passengers show enthusiasm for BYOD

Airline passengers show enthusiasm for BYOD

Airline passengers have shown a great level of enthusiasm for inflight BYOD (bring your own device), a new survey has suggested.

With businesses becoming increasingly mobile, there has been a greater demand among employees to stay connected wherever they are, whether it be in the office or on the move.

This has already resulted in an increasing number of workers getting connected on public transport and it seems that with advances in onboard Wi-Fi and telephony systems, this is now becoming a reality for airline passengers too.

A survey of 1,300 adult passengers carried out by Osurv found that not only do passengers expect a reliable connection when flying, but they also demand a number of other features.

Around 87 per cent of respondents said they believed the allowance of on-board BYOD to be a cost-cutting measure, causing a further 94 per cent to claim they should benefit in some way.

Such advantages include more free entertainment content (52 per cent), cheaper airline tickets (27 per cent) and discounted baggage fees (18 per cent).

It therefore seems clear that as well as enjoying the benefits of being connected when in the air, some passengers believe there should be some form of cost saving to alleviate the pressure on their wallets too.

The airline industry is already undergoing a substantial cost-cutting campaign to address issues such as baggage fees and in-flight meals. BYOD could soon be a part of that wider strategy, not just for working professionals, but also those looking to enjoy inflight entertainment.

In terms of traditional entertainment, around 42 per cent of respondents said they felt stressed when programming on the seat-back screens abruptly turns off or the resolution fails. Some 64 per cent of people to cite such a concern said they thought a sign of a malfunction in on-board entertainment could signify a potential mechanical problem on the plane.