Vodafone gains ground in own-brand 4G devices

Vodafone gains ground in own-brand 4G devices

​With the recent release of EE's new range of in-house products, many might have initially feared that ground made up by the company's competitors was likely to be lost once again.

However, Vodafone has managed to strike back, releasing its own brand of low-cost 4G-ready hardware.

Last year saw the release of the company's Smart 4 power/turbo handset, while there has also been the more recent launch of the company's Smart 4 max.

And now there appears to be something of a middle child for Vodafone with the new Smart prime 6, which contains a five-inch, 720p display, as well as a Snapdragon 410 processor, 1GB of RAM, 8 GB of storage and 8-/2-megapixel camera.

As a device it is unlikely to get the pulses of users racing in a way comparable to that of models from Apple and Samsung, but given its price of £79, 4G-ready features and Android 5.0 Lollipop operating systems, it is likely to be seen as a great value product for consumers and business customers.

The Smart prime 6 has been joined by the Smart first 6, which is again unlikely to capture the imagination given the absence of a 4G radio.

However, the release of the Smart Tab prime 6 is likely to be more exciting. Vodafone's first own-brand tablet since the Smart Tab 4G, is 4G-ready and features a 9.6-inch 1280 x 800 display.

Other features include Android 5.0 Lollipop, a 1.3GHz quad-core processor, 16GB of on-board storage and a 4,600mAh battery, all of which come under either a £150 lump sum or on packages starting from £21 per month.