The launch of a new Apple product is always sure to generate plenty of excitement and the release of the company's new iPhone SE looks to be no different.
Many consumers will already be well acquainted with what's involved with a new Apple product, but there will nevertheless be a number of questions surrounding the new device.
Here's our review covering everything you need to know about the company's latest bid to solidify its place as a leader in the smartphone market.
This is NOT the iPhone 7
The first thing that is important to understand is that this is not in any way supposed to be the iPhone 7.
Apple unveiled the SE at an event in California on March 21s, which is of course a departure from the tradition of unveiling devices every September.
The iPhone 7 is still expected to be released within this timeframe, while the SE is to be marketed as a smaller, cheaper device that will be sold alongside Apple's iPhone 6s and 6s Plus models.
The company currently sells three iPhone models – the 4.7-inch iPhone 6s and 5.5-inch 6s Plus, which were both launched in September 2015.
Meanwhile, the four-inch iPhone 5s, which launched in September 2013, is also on sale (for the time-being at least).
The SE is due to be the successor to the 5S, which is eventually scheduled to be discontinued, and will the most up-to-date four-inch model.
Under the bonnet
The new model will contain the same 64-bit A9 chip features in the iPhone 6S and 6S Plus, as well as the same M9 motion co-processor that, according to Apple will offer "blazing speeds".
There will also be a high-definition Retina display, as well as increased battery life, 4K video capabilities, as well as Touch ID.
Crucially, there will also be enhanced Wi-Fi connectivity as well as faster 4G.
The look, the price etc
The SE will be available in pink, space grey, silver and gold, allowing users to make a choice that reflects their own personality.
Despite selling alongside the iPhone 6S and 6S plus, the SE will come with a substantially smaller price tag, with reports suggesting it will cost around £359.
That would also make it cheaper than the iPhone 5S, which currently starts at £379, although the 5S is largely expected to see its price at least halved after the SE launches.
Running alongside a Pro
Of course the SE was not the only new product to be launched by Apple, with the company also unveiling the iPad Pro.
The new incarnation of Apple's tablet series comes in at 6.1 mm thin weighing just under one pound.
The Pro contains Apple's A9X chip, which provides a level of performance that Apple claims will rival many laptops.
An embedded Apple SIM makes it easier to connect to 3G and 4G data plans when travelling, while LTE Advanced technology offers speeds up to 50 percent faster connectivity over mobile networks.