Smartphone manufacturer HTC has this month unveiled its new flagship smartphone, the HTC 10, which aims to be the successor to the HTC One M9.
This new model has generated plenty of excitement within the smartphone market as HTC attempts to challenge the likes of Apple and Samsung with a device it hopes will bring the brand to the forefront of the market once again.
So, here's our rundown on what to expect from the new device.
While the preceding HTC One M9 was arguably one of the best-looking Android devices for a number of years, users were left largely disappointed at the lack of hardware advancements that would have possibly seen it compete with the likes of Apple and Samsung.
However, this model comes under the company's '#powerof10'' campaign slogan, which is a nod to HTC's decade of building high-quality smartphones.
Users will also be delighted to learn that the features under the bonnet have been updated too, with HTC 10 boasting a superfast Snapdragon 820 processor (also found in the LG G5), which runs alongside an impressive 4GB of RAM and 32GB of storage with microSD support up to 2TB.
There have been some changes in terms of design, but the HTC 10 is no less attractive when compared to its predecessor. The new model features a diamond-cut, chamfered-edge, two-tone metal unibody that also contains a single sheet of 2.5D curved glass at the front.
The IR blaster has gone, bringing it in line with the Galaxy S7, while the front-facing BoomSound speakers have been replaced with a new version that sees the tweeter at the top and woofer at the bottom of the device.
Visuals and audio
The HTC 10 contains impressive 24-bit Hi-Res audio (for both playback and recording), alongside high-performance DAC that delivers ten times lower distortion than rival devices.
Users working out in the field can also potentially benefit from a "world-class camera" that contains a dual-tone LED flash, 1.55um pixels, OIS, a laser autofocus, and support for 4K video and RAW files.
HTC claims the camera reaches a DxOMark score of 88, one of the highest camera-quality scores of any phone to date.
Having taken on the trend of a non-removable battery, the HTC 10's latest power cell has a higher capacity rated 3,000mAh, which through a combination of Qualcomm Quick Charge 3.0 and HTC’s own Rapid Charge technology allows it to be charged up to 50 per cent in just 30 minutes.
The feature of Boost+ technology is designed make the device faster, without consuming as much power, allowing it to provide effective security and application management features.
The software of the new handset has been improved in order to make it more simple and user-friendly, causing less duplication between Google and HTC apps.
The home screen grid has been ditched in favour of a freestyle layout that allows users to arrange app icons however they wish.
Other tweaks have been made in order to make the software more responsive, meaning that apps can now be launched twice as fast as before.