VoIP could soon be made available for BBM users

VoIP could soon be made available for BBM users

Since being made available on platforms such as iOS and Android, BlackBerry Messenger (BBM) has been seen as a pivotal tool in helping to turn around the fortunes of the fledgling smartphone manufacturer.

And the capabilities for the platform could soon be increased further as the firm has now indicated that it could soon add voice over internet protocol (VoIP) capabilities to the service.

That is according to BlackBerry’s senior director of BBM Business Development, David Proulx, who has suggested that it could see the addition of a service similar to that of Skype.

He told a media briefing: “We are still investing in the organic elements that drive users. Any monetisation is driven by a large user base. Our idea is to take BBM to as many end-points as possible.”

However, Mr Proulx insisted there were no concrete plans in places as of yet, adding: “The Skype model is one possibility. There are also other approaches that we can take in terms of monetisation,”

That announcement coincided with the news that BBM is to be released for Windows mobile within the next three months, with BlackBerry already working on a partnership with Nokia.

According to Mr Proulx, the decision to extend BBM to external platforms has helped to fuel a substantial increase in usage.

VoIP capabilities, while remaining as just a rumour at this stage, would surely see adoption rates improve further, as it would hold a greater appeal to business users.

The release of BBM 2.1 contains the newly introduced BBM Shop, which will enable companies to create virtual stickers with their own brands.

Such a feature could allow firms to interact and engage with users in a far more intimate way than before.

Mr Proulx added that such a development would significantly improve the possibilities for mobile marketing, offering a simple low-investment alternative to traditional marketing techniques.