Vodafone’s 4G rollout continues

Vodafone’s 4G rollout continues

Mobile provider Vodafone has announced that it is to further extend its 4G coverage to five more cities across the UK.

The move, which the company expects to happen over the course of this summer, will give access to superfast mobile broadband to around one million people and 35,000 businesses.

The latest rollout will turn its focus to cities and towns in the south of England, including Basingstoke, Bournemouth, Portsmouth, Reading, and Southampton.

It comes on the back of the news that Vodafone's 4G subscriptions reached 500,000 in February, just six months after launching the service in the UK.

Vodafone claims that it has since signed up 640,000 4G customers to date, accounting for just three per cent of its 19 million mobile customers.

The company appears determined to increase its foothold in the 4G market, where it currently sits in third spot behind rivals O2 and EE.

Those statistics could soon be improved, with the southern rollout following a May launch of 4G in the north of England, lifting its count of 4G towns and cities to 233.

It has since said that it intends to cover 98 per cent of the UK's population with 4G by 2015, spending £1 billion on network and services investment this year.

If it manages to achieve such a level of coverage, it could see Vodafone becoming a serious rival to not just O2, but also EE.

The latter now has an approximate subscriber base of 28 million, with some 3.6 million customers having access to 4G contracts.

While providing a number of perks for personal users, the use of 4G has also brought about a host of benefits for businesses, most notably the enabling of more seamless mobile working practices.

This has coincided with a number of other mobile working trends, including cloud computing and bring your own device (BYOD).