Vodafone closing 4G gap

Vodafone closing 4G gap

There was a certain level of doubt about how successful Vodafone's 4G offering would be, when it launched largely in the shadow of rivals EE, which seemingly made the most of its head start in the race to bring 4G to the masses.

Fast-forward to 2015 and it seems that gap has never looked so narrow, with a sharp increase in uptake for Vodafone's 4G services spearheading its first rise in quarterly sales for nearly three years.

Core earnings of the year to March 31st came in at £11.9 billion, with group sales increasing by 10.1 per cent in the year to £42.2 billion and service revenue rising by 9.4 per cent to £38.5 billion.

It marks the peak of the company's efforts to provide a superior 4G service, having spent the previous year investing in ways to speed up its network and boost coverage.

Vodafone now claims to offer 4G services across 70 per cent of its European network and says it will continue to invest in its network over this year.

The 0.1 per cent rise in fourth quarter organic service revenue may be seen by many onlookers as being a modest gain, but after ten quarters of decline it will nevertheless be warmly welcomed by the firm.

Vittorio Colao, Vodafone group chief executive, said: "We have significant opportunities ahead of us, with only 13 per cent of our European mobile customers using 4G, and our market share in fixed services only a fraction of our share in mobile.

"In addition, businesses around the world are increasingly looking to put mobility at the centre of their own strategies. With the assets and skills we have today, further enhanced by the completion of Project Spring, we will be strongly positioned to provide ever-improving services to customers and seize these opportunities."