There is little doubt that 4G has become a central part of how many people across the UK live and work.
Although EE was the first to have set up a network, its competitors have made marked progress in recent years.
Two such competitors, O2 and Vodafone, have now announced their plans on how they intend to take their networks forward, bringing superfast speeds to more mobile users across the country.
O2's 4G network is continuing to grow in both urban and rural locations and is currently available in over 5,000 towns, cities and villages across the UK.
Among the latest names to join the party are Stoke-on-Trent, Taunton, Barry, Coalville, Sutton in Ashfield, Stowmarket, Faversham, Eastwood and Elgin.
Coverage for the company currently stands at 68.5 per cent of the indoor population and 80 per cent of the outdoor population.
But that's not to say that O2's other services are to be left behind, with the company also insisting that it will continue to invest in its 2G and 3G networks, alongside its 4G roll out.
It all comes as part of the company's five-year £3bn plus network modernisation program, which aims to achieve a target of 98 per cent coverage for the UK's indoor population by the end of 2017.
Vodafone has outlined similar ambitions, with its ultra-fast 4G service now available in some 752 cities, towns and villages across the UK.
The popularity of Vodafone's network has meant that it too has recorded growth, bringing its capabilities to Exmouth, Hazlemere/Tylers Green, North Milton Keynes, Penzance, Telford, Dawley, Wellingborough and Workington.
It all means that mobile broadband will soon be a universal trend, rather than one restricted to the UK's largest towns and cities, meaning consumers and businesses alike can stay connected, no matter where they are.