UK business still showing reluctance to 4G

UK business still showing reluctance to 4G

Some two-thirds of UK businesses are not using 4G services and another two fifths have no intention of doing so.

That is the main finding of a new survey conducted by YouGov on behalf of Vodafone, which has been keen to promote its own 4G services over the course of recent years, claims many businesses are not reflecting the same enthusiasm for superfast mobile broadband displayed by consumers.

According to the study, one of the biggest barriers to adoption has been that of cost.

Keeping a hold on the purse strings is a particularly important concern from smaller businesses, many of which are especially keen on ensuring that any such venture presents a good return on investment (ROI).

Phil Mottram, UK enterprise director at Vodafone, admitted the company needed to do more in order to convince many smaller businesses that 4G was something worth investing in.

He said: “Now is the time for those businesses which are yet to invest in 4G to do so and to start benefiting from its full potential.

“To help decision makers see the viable business case in upgrading to 4G, Vodafone is committed to helping businesses understand how 4G can benefit them based on their business functions, needs and priorities using the greater speed and capacity that 4G can provide.

“Whilst the perception of cost is still stopping businesses from taking the step towards 4G, the significant knowledge gap of what it can offer UK businesses is a challenge.”

As well as cost, Vodafone also found that many firms value the quality of their internet connection, citing it as being of paramount importance to success.

For whatever reason, many organisations still do not associate 4G with quality.

The reluctance to adopt 4G is particularly strange given that 42 per cent of firms also value operational efficiency, which is arguably heightened by flexible working policies.