RIM’s new BlackBerry handsets to ‘play substantial role’ in smartphone market

RIM’s new BlackBerry handsets to ‘play substantial role’ in smartphone market

The new range of BlackBerry smartphones that will be hitting the market throughout 2013 will have a significant impact on the industry.

That is the opinion of Research In Motion (RIM) chief executive Thorsten Heins, who told German newspaper Die Welt that the new device will be highly sought after and alter the current market for the devices.

He added that there is still a lot of room for growth and expansion in what is still a very "young" industry. 

"At some point it will be shown how many [operating] systems the market can bear. I expect that with the BlackBerry 10 we won't just play a role, I believe our role will be substantial," Mr Heins told the news provider.

RIM is due to unveil its new operating system, BB10, at the end of the month, with plans in place to launch as many as six new handsets in the next 12 months. The firm will cater to the touch-screen market with a full-touch model, as well as those who have stuck with BlackBerry devices due to their QWERTY keyboard.

Mr Heins explained that RIM is still exploring all of its strategic options, which includes the new OS, hardware and the potential to license software.

"Even now the pressure is lower due to our high level of available cash," and he added that RIM does not want to "limit our options".

The chief executive told Die Welt that the company is free of debt and has $2.9 billion available to it for the future.

He went onto explain that the company is attempting to cater for its 80 million users worldwide, and that there is no time to leave the organisation stranded in no man's land.

When asked about why it has taken so long to get the new platform into a condition where it is ready to be launched, Mr Heins explained that time and care has been taken to build an OS that is "future-proof" for the next ten years, something which will be music to the ears of many businesses out there looking to cater to the bring your own device trend.