RIM confident BB10 will appeal to businesses

RIM confident BB10 will appeal to businesses

The new BlackBerry 10 smartphones, which are expected to be released in October, are said to be Research In Motion's last attempt to regain control of the corporate market.

Business users have traditionally been a stronghold for the firm, with many appreciating the ease-of-use and security offered by the range of devices.

RIM chief executive Thorsten Heins said the company will be "extremely strong" within the enterprise and corporate market and is "extremely focused" on making the devices appeal to that sector.

The firm has been losing business customers as a growing number of companies allow employees to bring and use their own devices.

Asked about RIM's commitment to business customers Mr Heins said that the firm will be focusing on businesses because "that's where BlackBerry fits best".

"I want to be number one in mobile enterprise and that is where BB10 becomes important again," he concluded.

The BB10 device has now been handed to developers to create the range of apps for the handset.