O2 announces 4G launch date

O2 announces 4G launch date

Mobile carrier O2 has announced that it will launch its new 4G service on August 29th.

The service will initially be launched in London, Leeds and Bradford, but the company has confirmed that there are plans to roll out the service at a further ten cities by the end of the year.

The introduction of 4G, which will offer customers significantly faster speeds than those of 3G, will see O2 compete directly with EE, which has already established a 4G network in 95 cities across the UK.

O2 has claimed that it will allow customers to enjoy a seamless mobile experience, in what it calls "a new generation for the mobile industry".

The company, which is owned by Spanish company Telefonica, has confirmed that its cheapest tariff will be a £26 a month.

Telefonica UK's chief executive Ronan Dunne said: "The full potential of 4G is as yet unexplored, but what we can be sure of is that it will allow for a whole new world of opportunity that people are now ready for. Over half of our customers say they use more data than two years ago and even more use Wi-Fi wherever they go, to always stay connected. Given this trend, there is no doubt that 4G will transform our lives, be it as consumers, in business or through public sector services."

O2 has invested a total of £550 million to secure one of the highest proportions of the 800Mhz frequency spectrum, which was made available to the carrier at the end of May and cleared by Ofcom earlier this week.

The frequency has seen a lot of competition, mainly due to the fact that it reaches further than any other, providing the best indoor penetration.

Data usage on the O2 network has more than doubled over the course of the last year, with demand steadily growing for mobile data services.

It already offers 9,000 free Wi-Fi hotspots, and the firm are adamant that 4G will offer the perfect complement to their existing services.