Mystery buyer of 1m BlackBerry Z10 smartphones named

Mystery buyer of 1m BlackBerry Z10 smartphones named

Last week BlackBerry announced that it has received an order for one million of its new Z10 handsets for a mystery buyer, indicating just how popular the new smartphone has become in just the short time it has been on the market.

Now the company behind the order has been named by research company Detwiler Fenton as Brightstar.

Mark Gerber, managing director of Detwiler Fenton, told the Guardian that research had suggested that Brightstar will be in charge of distributing the devices on the Verizon network in the US.

Verizon is set to begin selling the new BlackBerry device today, with a host of businesses and professionals lining up to get their hands on the new touch-screen model.

Mr Gerber predicted that in the first quarter of 2013, during which the Z10 was on sale for a month, BlackBerry shipped between 300,000 and 500,000 handsets. Official figures from the Canadian firm will produce its financial results for the period today (March 27th).

The Canadian company is hoping that its new model will make a significant impact in the US, where its share of the market has dropped in the face of competition from Apple and Samsung.

Thorsten Heins, the firm's chief executive, said that success is essential in the nation.

"You got to win here to win everywhere else. That's just the way it is. We've lost market share quite a bit, to put it mildly, and we absolutely need BlackBerry 10 to turn us around," he told Reuters.

In the build up to the launch of the Z10 in the US, Mr Heins has been on the front foot, claiming that Apple has fallen behind in terms of innovation within the smartphone market.

He described the Cupertino company's most recent devices as offering a linear way of working, while BlackBerry has focused on multitasking.

BlackBerry is also set to launch the Q10 in the coming months, which will feature a physical keypad in a bid to apply to the company's traditional customer base.