For some time, there have been rumblings that Microsoft was about to take a bold leap back into the smartphone sector, with leaked images and benchmark reports suggesting that the software giant was testing the waters once more in one of the most competitive tech markets.
And now, the company's chief executive officer Satya Nadella has stoked the flames of these rumours after appearing to confirm that Microsoft was working on something big to challenge Apple and Samsung in the years ahead.
Although its most recent venture into the smartphone market wasn't a success, when it ended up laying off hundreds of members of staff after failing to re-energise the Nokia brand it had acquired in 2014, the strong reviews for the range of Surface products Microsoft has on offer at the moment has meant increased calls for it to come back into the mobile device market.
"We don't want to be driven by just envy of what others have, the question is, what can we bring? That's where I look at any device form factor or any technology, even AI," he said.
"We will continue to be in the phone market not as defined by today's market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device."
Quite what Microsoft will unveil if and when it does come back into the mobile market remains unclear, but it is likely to release companions to the Surface Book and Surface Studio, which have been highly praised since their release.
Some believe that Microsoft will lift the lid on a phone that does it all, while others are expecting a range of devices to come in at different price points, which would really help it in a bid to gain new footing in the smartphone market.