It’s a waiting game for Microsoft in battle with Apple and Android

It’s a waiting game for Microsoft in battle with Apple and Android

Microsoft is hoping to gain an improved share of the smartphone and tablet market with a host of new products.

However, David Akka, UK managing director for MagicSoftware.com, has said that time will tell if the technology giant's Windows Phone 8 and Surface tablet will impact on Apple and Android's share of the market.

"Microsoft's recent launch of the Surface tablet and its plans for the smartphone market are designed to prevent customer attrition and regain market share," he noted.

The expert stated that Microsoft has struggled in the smartphone market in the past, who described its record as "less than auspicious".

"Despite large investments from AT&T to promote the Lumia 900 – it has made little impression in the smartphone market, a fact borne out by sales figures, which show that iPhone and Android own more than 80 per cent of the US Market," he added.

Mr Akka also went on to call into question the future of Nokia, which dominated the mobile phone market for a number of years.

"The fact that Windows 7 phones could not be upgraded to Windows 8 and that Microsoft has started developing its own hardware is a strong indication of its lack of confidence in Nokia's future."