IDC analysts optimistic about future of video conferencing

IDC analysts optimistic about future of video conferencing

Analysts at research firm IDC have predicted a very positive future for video conferencing, despite recent sales values for the technology falling below expectations.

Revenue in the market fell 2.6 per cent in 2012, but quarterly trends and business enthusiasm for video conferencing has given the company and its experts hope for the coming 12 months, when video conferencing and the benefits it provides look set to appeal to businesses.

Despite the declines in recent quarters, the technology showed some sign of recovery in the fourth quarter of 2012, with revenue up 14.9 per cent when compared to Q3.

Rich Costello, senior analyst with IDC's Enterprise Communications Infrastructure program, said: "Several of the video vendors pointed to the difficult global macroeconomic situation, fiscal uncertainty, and cutbacks in spending in key areas such as the public sector, including government and education, as reasons for the challenging annual 2012 results.

"But most of the vendors enjoyed good fourth-quarter results as interest in video continues to grow among organisations, especially those with good use-case requirements. IDC views this as perhaps a small step towards an enterprise video market rebound in 2013."

Video conferencing picked up a major boost in 2008 when financial conditions left many companies looking for ways of saving money, but the recent growth of cloud computing, greater mobility and bring your own device (BYOD) has led to a greater push of newer innovations, such as mobile device management (MDM).

However, utilising these technologies in conjunction with each other can make a company a lot more efficient while boosting productivity and reducing costs.

Petr Jirovsky, senior research analyst for IDC's Worldwide Networking Trackers Research program, explained that video conferencing is "becoming a larger part of vendors' overall unified communications and collaboration (UCC) offerings".

He added: "Video as a key component of collaboration continues to place high on the list of priorities for many organisations."

The technology can improve collaboration and communication between employees who are part of the same project and may be working around the country or be on the move.