Google announces partnership with Nestle for new Android release

Google announces partnership with Nestle for new Android release

Android has long been a popular choice with those looking to implement a bring your own device (BYOD) strategy as part of their business infrastructure.

Its rise has allowed it to come into competition with more traditional choices such as BlackBerry, mainly due to the fact that it has managed to introduce a number of management apps that not only facilitate BYOD, but also make it safer and more secure.

Its rise has been so meteoric that it is now used on around one billion phones and tablets around the world.

But many users will have been surprised to discover that Google intends to brand its latest installment of the operating system as Android KitKat, a decision that has been made on the back of a new partnership between Google and Swiss giant Nestle.

The decision to name its latest release KitKat comes after the internet giant's habit of naming each of the operating systems after a type of dessert.

Previous incarnations have included Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.

Major updates progressed by moving in alphabetical order, and developers had originally begun to internally refer to the latest version as KLP, which stood for Key Lime Pie.

But a decision was soon made to change the name to Kit Kat.

John Lagerling, director of Android global partnerships, told the BBC: "We realised that very few people actually know the taste of a key lime pie," he explained.

"One of the snacks that we keep in our kitchen for late-night coding are KitKats. And someone said: 'Hey, why don't we call the release KitKat?'

"We didn't even know which company controlled the name, and we thought that [the choice] would be difficult. But then we thought well why not, and we decided to reach out to the Nestle folks."

Nestle is already doing its bit to promote the new system, having announced plans to deliver over 50 million special Android-themed chocolate bars to up to 19 markets, including Brazil, India, Japan, Russia, the UK and US.