Firms not adopting 4G risk losing out on the mobile revolution

Firms not adopting 4G risk losing out on the mobile revolution

There is no question that 4G has sparked something of a revolution across the UK, allowing both business users and mainstream customers the chance to benefit from superfast mobile broadband speeds, a move that has subsequently opened up a number of exciting possibilities, particularly given the increasing emphasis being placed on mobile working.

And yet it seems that some firms across the UK remain unconvinced by the benefit of 4G. A recent survey conducted by YouGov for Vodafone found that some two thirds of UK business are not using 4G services, while another two fifths have no intention of doing so.

Cost was cited as the main gripe for many firms, causing them to subsequently overlook the numerous benefits that come with using such technology.

Even when businesses are aware of the potential advantages, they still remain skeptical, with just 42 per cent of survey respondents claiming it improves a company's flexible working strategy.

Widening gap for SMBs to overcome

One finding to emerge from the survey has been an apparent gap between small and medium-sized businesses (SMBs) and larger firms.

Only 24 per cent of SMBs are currently using 4G services compared to 39 per cent of larger enterprises.  

Vodafone argues this gap is hindering SMBs, many of which have cited faster responsiveness to customers and suppliers as a key business priority.

When you consider that 41 per cent of SMBs have claimed that the transfer of media-rich files is an integral part of their business, while another 67 per cent said they valued mobile connectivity as being particularly important, it seemingly makes a mockery of any reluctance to adopt such services.

Phil Mottram, UK enterprise director of Vodafone, believes a greater level of education is needed.

He said: “Despite the growing availability and affordability of 4G devices and services, the lack of a true understanding of the benefits that the technology can bring, as revealed by this survey, is undeniably holding enterprises back from reaping the rewards of introducing 4G to their business.

“This barrier is also preventing businesses from gaining an advantage over their competitors here and abroad in the increasingly competitive global marketplace.”

Huge benefits to be had

It is not exactly a secret that mobile data consumption has increased dramatically since 4G was first launched back in 2012 and its rise has served as proof that the mobile industry is moving at incredible speed.

There is therefore a real danger that companies that do not get on board run the risk of losing ground on their competitors, while trends such as mobile working are not going away any time soon.

By implementing 4G, businesses can ensure that their whole team is capable of working smarter, faster and harder while on the move.

It also provides the added benefit of keeping your business operations moving should you main internet connection fail, a situation that could have a substantially negative effect on your bottom line.connection fail, a situation that could have a substantially negative effect on your bottom line.

With 2G and 3G close to becoming more or less obsolete over the next few years, businesses that don't update to 4G will only have themselves to blame if they are confronted by slow internet speeds and lost productivity.