Businesses excited for BB10

Businesses excited for BB10

Traditionally Research In Motion (RIM) has dominated the smartphone market among professionals and business users and it seems like the creation of its new BB10 operating system (OS) will be well received by companies.

The Canadian firm has announced that more than 1,600 businesses in North America have already registered for a new training programme aimed specifically at the use of BB10 and the new handset, which are due to hit the market periodically throughout 2013.

Of the businesses that have registered for the training, over 1,000 have been using the BlackBerry 10 Ready program, since its launch late last year.

Bryan Lee, RIM's senior director of enterprise accounts revealed that many of the organisations looking to implement the OS are members of the Fortune 500, law firms, schools, universities, retailers and government agencies.

"We're very encouraged by the participation of the types of customers," Mr Lee said in a phone interview.

The creation of the training sessions is designed to help businesses get to grips with the new OS ahead of its launch on January 30th, with those involved expected to be the first adopters once the new devices and OS become commercially available.

One of the goals of the programme is to integrate the BlackBerry Enterprise Server (BES) software that RIM offers to corporate clients with their own information-technology systems, Mr Lee said.

As well as BES, the new OS will offer ActiveSync and BlackBerry Mobile Fusion, which will be known as BlackBerry Enterprise Service 10 (BES10). The platform will support previous smartphones, as well as the new BB10 devices, PlayBook tablets and iOS and Android smartphones and tablets.

RIM's 2012 annual report indicated that more than 250,000 BlackBerry Enterprise servers are deployed around the world. With such a wide ranging system in place, the Canadian firm is targeting its entire base to sign up for the training scheme eventually.

"Obviously we want get to our existing customers and make sure we shout this from the rooftops," Mr Ryan concluded.