BlackBerry to end production of ‘Classic’ smartphone

BlackBerry to end production of 'Classic' smartphone

​The future of BlackBerry's smartphone arm has taken another twist, with the Canadian firm recently announcing that it is to discontinue its Classic model, despite boasting that it has a "physical keyboard that rivals no other".

It is no secret that the company has faced intense competition in recent years, with Samsung, Apple and others earning large shares of the hardware market.

The company has therefore been forced to reinvent itself, and even came close to abandoning production of its hardware division altogether.

While it has since decided that it does actually have a future in the manufacturing of smartphones, it has since come to the conclusion that it is time to move on from its Classic model.

In a blog post explaining the decision, BlackBerry's Ralph Pini said: "Sometimes it can be very tough to let go.

"For BlackBerry, and more importantly for customers, the hardest part is accepting that change makes way for new and better experiences."

He added that the Classic had brought the company much success, but had already outlived the average lifespan for a smartphone in the current market.

Mr Pini added that the Classic's success had subsequently laid down a strong foundation upon which to further progress the company .

"We are ready for this change so we can give our customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones," he added.

It added that it would continue to actively support BlackBerry 10 with software updates, stating that plans were on track to to deliver version 10.3.3 next month with a second update to follow next year.

However, a BlackBerry spokeswoman is understood to have told the BBC that the company's device strategy will now be a more cross-platform approach, although support for BlackBerry 10 phones would continue.