BlackBerry set to launch BES on Windows Phones

BlackBerry set to launch BES on Windows Phones

BlackBerry has done a lot to try and reinvent itself as a brand over the course of the last few months in order to stay relevant in a market that has changed significantly in a short space of time.

One of the ways in which it has attempted to keep a foothold is by pledging to move away from its traditional focus of providing hardware for the consumer market, an area that has become a weak point for the company due to the increasing popularity of the offerings from rivals such as Samsung and Apple.

However, its software offering appears to remain strong, particularly the demand for its Business Enterprise Server (BES), which is still highly valued even by the company's rivals, many of whom have decided to adopt it on their own platforms.

BES is a device management service that enables company administrators to bring personal devices together within the firm's email system, while also offering the ability to wipe data if devices are lost.

One such rival appears to be Windows, with BlackBerry chief executive John Chen confirming that BES will soon offer support for the Windows Phone platform, despite declining to give an exact launch date.

In an interview with CrackBerry, Mr Chen said that the main goal currently facing the company was to make inroads into the market currently dominated by other brands.

He said: "I know how to do this up and down Wall Street … we will go in and tell them why BES is the best thing for them, and go through the road map, the offerings, and all that good stuff. We're going to protect their investment in iPhone, and Android, and everywhere else, even with Windows Phones…you could be an iPhone customer, and also a BlackBerry customer. You could be an Android customer, and also a BlackBerry customer."

While also bringing a number of security features to Windows Phones, the development will also see services such BlackBerry Messenger.