BlackBerry set to focus on business users

BlackBerry set to focus on business users

BlackBerry maker Research in Motion (RIM) has announced that it will focus its energy on catering for the needs of business users of its smartphones.

Thorsten Heins, the newly-appointed chief executive of the organisation, said the traditional core market of corporate customers will once again be the main focus, rather than individual customers.

"We plan to refocus on the enterprise business and capitalise on our leading position in this segment," he said.

"We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people. Therefore, we plan to build on our strength."

The Canadian firm has dominated the corporate smartphone market for a number of years, with its devices known and trusted for their security and reliability as email devices.

US President Barack Obama even refused to part with his BlackBerry after he took office.

BGC Financial analyst Colin Gillis said it's a positive development that RIM is going to focus on its corporate clients.